IDEO London’s mini design exhibit

We’ve begun a series of mini design exhibits curated by the multidisciplinary designers at IDEO London. The first 3 in the series represents interaction, communications and industrial design disciplines. I hope in the coming months we’ll be able to showcase the broad range of thinking and approaches toward design that make our teams unique.Here are the first 3 exhibits…Jessie CuttsCommunications DesignerThe test of timeSome things just don’t need to be redesigned, have technology or extra features added. Everyday objects that help us in our everyday lives, just as they are. These are objects that work as well today as when they were first designed and made.How might we create products that stand the test of time?How might we design products that are stripped down to the very basics?

Pontus WahlgrenIndustrial DesignerIt’s as big as…We often use objects as references when we want to describe the size or volume of things. Certain objects have since become archetypes of size and volume. We speak about credit-card sized objects when we describe something very thin and small. Or pocket-sized when we want to describe something which is of a certain size – this has in turn reflected back on the object now called pocket book. The 15th century Venetian printer Aldus Manitus, embraced a new technology (printing press) and measured the saddle bags of merchants then created books which would fit into them. This simple observation allowed knowledge to spread throughout Europe.How might we introduce new reference objects reflecting today’s world?How might we design something new which already seems familiar?

Haiyan ZhangInteraction DesignerThings we lost in the fireAs we move toward increasingly digital tools and artifacts, let’s not forget the affordances and beauty of the analogue experience. As our photos and memories have become intangible digital bits, we are slowly losing the traditions associated with our analogue memories. The family photo albums gather dust while photos and videos are spread across digital cameras, computers, mobile phones, in emails. We find our memories everywhere and nowhere, and the tradition of enjoying these memories together has become one of peering into a computer screen.How might we give digital memories a tangible presence in our lives?How might we support the occasion of digital memory sharing?How might we introduce the character and dreaminess of film to digital photography?

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